AntzTrails

The zoo, with all its secrets unlocked

Antz Trails is the AI companion your visitors carry through your zoo - planning the perfect day before they arrive, then answering every question the moment curiosity strikes. Scan a marker at the fence, and the exhibit comes alive: its name, its story, what it’s doing right now.

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THE PROBLEM

Visitors arrive curious. Most leave without answers

A family stop at the flamingos and wonder why they’re not pink. They read the placard if they stop at all, Google a generic answer that breaks the moment, or just move on. The richest stories in your zoo - the individual animals, the rescue histories, the conservation work - never reach the people standing right in front of them.

Antz Trails works the other way around. Instead of asking visitors to dig for answers, the answers find them - contextual to your zoo, your animals, this moment - delivered as a designed card, not a wall of text.

A family watching flamingos, one wondering why they are not pink while another looks the answer up online
THE SOLUTION

Scan the marker, and the zoo comes alive

The defining experience is the two-second transition from standing at a fence to holding a beautiful, contextual discovery in your hand. A playful QR marker - “What’s my story” - does the inviting; the app does the rest.

A family at a flamingo exhibit beside a QR marker, with the app showing story cards for Fanny the Flamingo and Rocco the Lion alongside nearby food and restroom stops.
HOW IT WORKS

The plan that builds anticipation

The visit begins days before arrival. Antz Trails turns trip-planning from form-filling into unwrapping a gift - a visual itinerary that previews the adventure ahead.

A five-step flowgathers who’s coming, how long they have, and what they care about - then generates a personalised route through your zoo. No spreadsheets, no guesswork.

  • A suggested Family Fun Day plan, with options to use it as-is or customise it first
  • Step 1 of 5: choosing the visit date from a calendar, with Today, Tomorrow and This Weekend shortcuts
  • Step 2 of 5: choosing who is coming, with counts for adults, children and infants
  • Step 3 of 5: selecting equipment needed, such as a stroller, wheelchair or wagon
  • Step 4 of 5: setting preferences for visit duration and pace
  • Step 5 of 5: picking must-see exhibits before generating the plan
EVERYTHING ELSE A VISITOR NEEDS

A living itinerary

The plan lays the day out as a journey, not a list: exhibits to hit, feeding times to catch, breaks built in. As the day unfolds, completed stops light up and what’s next teases ahead.

A family taking a coffee break at the zoo cafe, with the app beside them showing their itinerary for the day and the next stop on the route.
ACCESSIBILITY

Tap-first prompts

No typing in the sunlight. The exhibit card offers three to five tappable curiosity chips - species facts, an individual animal’s story, what it’s eating right now, a conservation angle - questions visitors hadn’t thought to ask yet.

A family reading a giant panda exhibit card on a phone, surrounded by tappable cards for diet and metabolism and a pseudo-thumb fun fact.
OWNED BY YOUR INSTITUTION

Built for your zoo, branded as your own

Antz Trails is a multi-tenant platform. Visitors experience it as your zoo’s own product - your colours, your logo, your voice - with only a quiet “Powered by Antz” mark. Your team configures all of it from a desktop operator console.

A couple walking a zoo trail on their phones, with three app screens behind them carrying the zoo's own branding across home, discovery and map.

Sage, your AI co-pilot

A floating assistant offers section-aware tips throughout setup and the dashboard, so configuring a zoo never needs a manual.

A six-step setup wizard

Lease confirmation, zoo basics, brand identity (logo, palette, fonts, hero image, live preview), feature toggles, AI voice and tone, then launch. Your branding applies instantly across the app.

A living dashboard

After launch, the same forms power an editable console - KPIs, setup progress, and a Live Alerts composer that publishes straight to the visitor app's home-screen ticker. Field staff push an update in seconds.

Sage, your AI co-pilot

A floating assistant offers section-aware tips throughout setup and the dashboard, so configuring a zoo never needs a manual.

A six-step setup wizard

Lease confirmation, zoo basics, brand identity (logo, palette, fonts, hero image, live preview), feature toggles, AI voice and tone, then launch. Your branding applies instantly across the app.

A living dashboard

After launch, the same forms power an editable console - KPIs, setup progress, and a Live Alerts composer that publishes straight to the visitor app's home-screen ticker. Field staff push an update in seconds.

Antz Systems

See Antz Trails in action

Book a walkthrough. We'll show you a planned day, the scan moment as it happens, and the operator console branded the way yours would be - your zoo, your voice, your visitors' curiosity finally answered.

Book a Demo

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